PRovoke Media 15 Nov 2021 // 7:39AM GMT
LONDON — Boldspace has upgraded its data and analytics platform, BoldLens, which enables clients to monitor, track, predict, and react to developing trends around their business in real-time. The platform has added automated identification of issues or opportunities across communications channels and AI that predicts the future performance of communications and marketing campaigns based on historical data points. Three new hires have joined the agency to help ramp up clients’ use of the platform: Titila Bass joins as a business intelligence analyst, having previously held data roles with British Gas, ANZ and CYBG; Selena Cox joins the team as a product manager from SaaS-based business Shipamax; and Lauren Stone joins as an account executive.
LONDON — Solo travel firm Flash Pack (pictured) has hired Words + Pixels to manage global consumer communications around the relaunch of the business. The brand, which was founded in 2012 and grew to £20 million revenue by 2019, was forced into administration in November 2020 as a result of the pandemic. One year on, the business is relaunching and has secured Series A funding. The agency team will help re-engage the brand’s community of solo travellers in their 30s and 40s, and will relaunch the business in the UK and US, working with New York agency Pace PR.
LEEDS, UK — Finn has been appointed by Danish reusable period products brand AllMatters to activate a corporate and digital PR campaign in support of its recent rebrand from OrganiCup. The brand’s activity includes donating products to vulnerable women and girls and working with educational institutes and NGOs across the world to reduce the use of disposable menstrual products. Finn will support the brand through corporate and digital PR to raise awareness of the brand, its products and its founder Gitte Dalberg-Larsen, who was formerly L’Oréal’s marketing and commercial director.
HAMPSHIRE, UK — Jargon PR has been appointed Belgian technology scale-up Qualifio to raise the company’s profile through a content-led PR campaign. The fast-growing SaaS business is one of the leading marketing data collection platforms in Europe, with customers including Unilever, Nestlé and L’Oréal. Jargon PR will drive awareness of the company in the international martech, business and technology media.
BATH, UK — Clearly is the latest UK PR agency to achieve B Corp certification. The seven-year-old agency is the seventh PR agency in the UK to be accredited, along with the likes of Milk & Honey, Freuds, and Don’t Cry Wolf. To achieve the status, Clearly’s business was assessed and benchmarked against a set of criteria that measured the agency’s impact on the environment, its people, supply chains, customers, and local communities.
LONDON — The Public Relations and Communications Association (PRCA) has launched a supportive platform for PR and communications sole practitioners, chaired by Islay O'Hara and Louise Third. The Sole Practitioner Peer Network intends to provide members with a confidential place to ask for help, get feedback, share experiences, and test PR campaigns. All members of the Guild group will sign an NDA.