LONDON—Standard Chartered has appointed Tracey McDermott as group head, corporate, public and regulatory affairs. Based in London, McDermott will report into Bill Winters, group chief executive, and will join Standard Chartered’s global management team. She was formerly acting chief executive of the Financial Conduct Authority and before that held a number of senior roles at the FCA with responsibility for the conduct regulation of the UK’s financial services sector.

LONDON—Threepipe has launched a standalone suite of Google analytics consultancy products that will provide organisations with an independent view of their company data and their online performance. The firm's initial suite of products includes Google analytics audit and implementation; tag management audit and implementation; tag manager migration; and an enhanced ecommerce offer.

FRANKFURT—Singapore’s tourism board has chosen Hill+Knowlton Strategies as its PR partner in Germany, Switzerland and Austria. The work will be led by the Frankfurt office under the lead of Miriam Holbe, managing director and head of marketing communications and brand PR.

LONDON—Lewis is launching the Lewis Advisory Board to help build “a comprehensive global economic, political and social narrative.” The LAB will be chaired by US political adviser and global economist Dr Pippa Malmgren whose book Signals inspired the idea. The group's objectives are to help leaders spot trends to achieve greater creativity and situational fluency.

LONDON—Newgate Communications  has appointed Louise Nicolson as a partner in its corporate team. Nicolson joined Newgate as senior strategic adviser to a number of clients in the extractive industries, technology and private equity arenas. She will also be responsible for developing Newgate's capabilities in respect of employee engagement and internal communications. Before joining Newgate she founded and sold Scottish corporate communications agency Bread PR.

AMSTERDAM—Lewis has been appointed by the Dutch international retailer HEMA as its corporate PR partner for Europe. HEMA has plans to expand and accelerate its international operations with the opening of new stores in France, Spain, the United Kingdom and Germany and Lewis will support the openings and ensure maximum media exposure for HEMA for each opening in these countries.

LONDON—GMC Software , a Neopost Digital company that helps companies communicate with their customers and employees, has appointed Spark Communicationsas as its UK PR agency, with the objective of engaging audiences beyond the printing industry with creative, engaging campaigns. Spark won the account following a three-month trial period focused on the insurance industry.

JEDDAH—McKinsey & Company intends to acquire Elixir, a Saudi Arabian consultancy with expertise in change management and implementation. Elixir and McKinsey will serve clients in the Kingdom independently and in collaboration, depending on client need. They will offer clients a suite of services which could combine strategy consulting and change management with long term implementation of solutions. Elixir has 140 employees based at its offices in Jeddah and Riyadh.

LONDON—Kwittken has appointed Sarah Moloney as a director in its London office. She reports into UK Managing Director, Sam Bowen. Prior to joining Kwittken, Moloney was practise director (technology) and client community lead at Golin as well as client services director at Nelson Bostock.