OSLO—Investigative journalist May Linn Gjerding has joined Geelmuyden Kiese as senior analyst to head the firm’s research and analysis group of eight people. Gjerding, who joins as senior advisor, was previously a news journalist at VG, one of Norway’s leading newspapers, and before that worked for regional and national newspapers Rogaland Avis, Stavanger Aftenblad and Dagbladet. “Intelligence is information that has been analysed and refined into a useful basis for decision makers,” she says. “My main responsibility will be investigation and in-depth analysis.”

LONDON—Hope&Glory has won a new brief for leading community-driven hospitality company Airbnb following a competitive pitch. The brief encompasses press office activity, alongside a series of campaigns designed to further build Airbnb's brand awareness within the UK market and grow its share of listings. The team will report into communications manager for UK and Ireland Alison Wood.

PARIS—Weber Shandwick has promoted Svetlana Picou to executive vice president, CIS and Central and Eastern Europe. Based in Paris, Picou will focus on business development and clients in the region. Picou has been with Weber Shandwick for 15 years and previously led the firm’s global Olympics engagements, including work for the Sochi 2014 Winter Olympic Games.

LONDON—Marston’s Beer Co., a leading producer of cask ales with brands such as Marston’s, Bank’s, Jennings and Ringwood, has appointed Shine Communications as its new digital agency following a competitive pitch. The brief covers strategic development of the brand’s social media presence, along with the delivery of digital campaigns to support wider marketing initiatives throughout 2015.

LONDON—Social insights and analytics business Crimson Hexagon has appointed Lansons to run its UK public relations program following a four way pitch. Lansons will deliver an integrated UK PR program to build and enhance the Boston-headquartered company’s reputation and brand awareness across business and technology audiences. The team will be headed up by Lansons’ head of digital and social media Russ Graham.

LONDON—Kaizo has been appointed by NetSuite, a leading provider of cloud-based financials/ERP and omni-channel commerce software suites, to provide corporate communications and trade PR in the UK.

LONDON—Chameleon has been selected by App Annie— a leading provider of app analytics—to provide communications strategy and public relations support in the UK.