LONDON—Hello! Fashion Monthly, the newly launched UK fashion glossy, has hired W to handle its PR on a retained basis. W will boost the title's reputation in the media space, further positioning it as an attractive option for advertisers. It will also bolster consumer brand awareness among its target audience of 18- to 35-year-olds through national, regional and broadcast media. W's remit also includes amplifying its one-year milestone to further connect in creative and engaging ways.

SOFIA—AMI Communications has been selected as agency of record by the leading satellite operator SES Astra. The agency will provide public relations counsel, awareness building activities and industry positioning for the operator in Bulgaria in the long term. AMI Communication’s scope of work includes communications planning and execution, corporate positioning, public affairs, event organization, online communications, media relations.

LONDON—Shine Communications has won the Open'er Festival brief and will lead the UK PR strategy and delivery to raise awareness of the leading European festival through lifestyle press, digital influencers and social media.

GATESHEAD—MediaWorks has appointed Charlotte McLauchlan as group head of communications, overseeing external communications, corporate affairs and internal communications for a group that includes TV3, Four and The Edge TV; radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Magic, and RadioLIVE; and a network of websites. McLauchlan joins MediaWorks from Australia’s largest content producer, Shine Australia, where she headed up the communications and publicity team.

LONDON—Octopus Group has been appointed by Scredible, developer of socially driven education technologies, to drive a PR, social and content program. Octopus will support the business to kick start the marketing of its web and mobile application in the UK, Republic of Ireland and US, to increase subscriber numbers in the app among professionals.

LONDON—, a new healthcare recruitment website, offers candidates and recruitment personnel at both healthcare agencies and pharmaceutical companies a way to connect and match a qualified employee with the right job. Candidates can put their profile on the site and onto the job market without revealing their identity. Employers review profiles and can contact candidates through the website. Martin Conway, co- founder and managing director, has worked in the pharmaceutical industry for the past 20 years with companies including Merck, Shire Pharmaceuticals and Pfizer.

LONDON—Travel advertising technology has called in Turtle PR to maximise its exposure within the online travel industry. Turtle has been briefed to announce new ClickTripz's new client contracts and company hires, along with highlighting the firm's industry offerings and ambitious company expansion plans.