LONDON—Brands2Life has appointed Rupert Walker (pictured) to the newly-created role of head of social. Walker joins Brands2Life from digital marketing agency Kitcatt Nohr/DNA, where he was responsible for social strategy for clients including AXA Insurance, Nissan, PUMA, P&G and Waitrose. In his new role, Rupert will lead Brands2Life’s social team and provide senior-level counsel on the development and implementation of social strategies.

LONDON—Anthropologie, the women's fashion, accessories and home décor retailer, has appointed Threepipe to manage its UK and European paid search accounts. The activity will focus on both brand building and driving sales, accompanied by a UK display campaign to deliver performance and brand-led campaigns.  

LONDON—Ogilvy Public Relations has appointed Chris Wall, head of content for Ogilvy PR London. Working closely with Jai Kotecha, head of digital, social and content, Wall will be responsible for the continued growth of Ogilvy PR London's content team, focusing on both global content strategy and best practice design and production. After a celebrated stint as international editor of The Reel, Wall made the switch to digital agency Sapient Nitro and Isobar before joining Edelman UK.

DUBAI—Global communication network IPREX has elected Iris Public Relations of Dubai as its first Middle East partner. Founded in 2009, Iris PR has particular expertise in digital media and corporate social responsibility, working with clients in aviation, consumer electronics, and retail. Clients include Union Bancaire Privee, Pure Gold Jewellers, Meltwater, Hormann, Epson, IMD Business School, Execujet, ICT Health, International Gemological Institute, REC and Sharjah E-Government.

LONDON—Lansons has promoted Scott McKenzie, director and head of change and employee engagement to joint managing director, joining existing joint managing directors Laura Hastings, Rebecca Mayo and Stuart Graham. McKenzie joined Lansons as a board director in December 2012, and was promoted to the management board in November last year.

LONDON—Sage, a market leader in accounting, payroll and payments, has appointed Van Diamandakis as EVP, brand. Diamandakis will support chief marketing officer Santiago Solanas Ruiz in developing the overall marketing vision and strategy for the Sage brand. Most recently, he was Chief Marketing Officer at Corvil Networks in Dublin, Ireland. 

VIENNA—Magdalena Moll will join the OMV Group as senior vice president and take over the management of investor relations. She was most recently head of investor relations at BASF and earlier held roles at Mannesmann and Henkel.

LONDON—Career marketplace Hired has chosen Harvard, part of Chime, to handle its UK PR after a competitive pitch. The brief covers data-led story development, content creation, media relations and social media activity.

PORT ELIZABETH— Denise van Huyssteen, general manager of communications and public relations for General Motors Africa, had been given expanded responsibilities with her appointment as general manager of communications for GM Africa and Middle East. She will remain based in South Africa while taking on responsibility for communications across Africa and the Middle East, with a focus on corporate communications, internal communications and product communications strategies.

LONDON—The DMA Group, a UK trade association for the one-to-one marketing industry, has appointed Tim Bond as its group head of PR, responsible for developing PR and communications strategies for both the DMA and the IDM brands. Bond has more than seven years of agency experience with Diffusion and Hotwire PR.

LONDON—The Champagne Tour Co . has called in travel and lifestyle agency Turtle to focus on the UK's national and consumer press.