LONDON—Instinctif Partners has been appointed as communications advisors to Rentplus, which provides a flexible route to home ownership by offering affordable homes to rent, following a competitive pitch. Instinctif Partners will promote the model to its varied audiences, including local authorities, central government, national and regional housebuilders and tenants via content origination, events, capital markets and political communications, digital and social media and film.

LONDON—Engine, the marketing services network and parent of public relations firm MHP, has launched Engine Media, a new data-driven digital media services division. Engine Media will be run out of the US by newly appointed CEO Lisa Weinstein, previously president of global digital, data and analytics, at Starcom MediaVest. The European side of the business will be overseen by Engine UK's chief strategy officer Pete Edwards.

STOCKHOLM—Gaming company Betsson has appointed Pia Rosin as its new vice president of corporate communications. Rosin joins from Saab Defence & Security, where she was investor relations manager since May 2014 and previously group communication manager. Earlier, she spent six years in communications for former poker network Entraction. 

LONDON—, a platform that blends shopping and lifestyle content founded earlier this year by TV and radio presenter Kate Thornton, has chosen Eulogy to handle its PR as it launches its offering to both premium brands and shoppers. Eulogy will work with Thornton and her team to deliver a strategic PR campaign that positions the site as “head and shoulders above other cash back sites.” 

LONDON—CDNetworks, the highest performing global content delivery network, has appointed  tech PR agency CCgroup to manage its UK PR communications and support its SEO, PPC and sales lead generation.   

LONDON — Honcho PR has been appointed by UBTECH to introduce its interactive robots onto the UK market. Honcho PR co-founders Charlotte Priest and Amanda Slayton-Joslin will manage a campaign that encompasses consumer, tech, education, social and channel communications. The team will report to Thames Distribution who have the exclusive UBTECH distribution rights for the UK and Benelux.