PARIS — Pharmaceutical company Sanofi has selected a number of agencies as partners to deliver creative and media services for its key businesses. Creative agency partners include Publicis, Havas and WPP across all Sanofi business units. Each agency will play a critical role in supporting all integrated marketing services, including digital, consumer advertising, healthcare communications and public relations. Media agency partners include Group M/Mindshare as new global media agency parter covering over 60 countries worldwide; Havas as US media agency partner for the Rx business and the strategic media planning partner for the consumer healthcare (CHC) business; KWG will remain the media buying agency for CHC; and Hakuhodo has been appointed as media agency partner for SSP Co., Ltd., CHC's business in Japan. 

LONDON — Lidl has appointed Good Relations as its retained consumer PR agency. The UK’s fastest growing grocer appointed Good Relations after a competitive pitch. The brief will see Good Relations working alongside the wider marketing team to increase share of voice in the category, amplifying the 'Big on Quality, Lidl on Price' brand positioning. 

PARIS — Hill+Knowlton Strategies Paris has appointed Erwann Le Page as strategy director, public affairs. He is responsible with leading on public affairs and government relations projects. Le Page joins H+K from RPP Group, where he was lead in the French office. He was over 10  years of PA experience and will be responsible for developing the business by capitalising on his international experience in the sector. 

LONDON — New York based PR and brand building agency Relevance New York has announced the opening of a new office in London along with a rebrand to Relevance International. The firm's London office will service the wider European marketplace and promote global projects with a stronger emphases on UK-based media. The office will launch with a portfolio including global real estate network Leading Real Estate Companies of the World; London-based private equity capital advisory firm Real Asset Partners; industry lucky auction leader Concierge Auctions; and architecture firm Spector Group.

LONDON — Burson-Marsteller UK has hired former Downing Street advisor Meg Powell-Chandler as a director in its public affairs team. She most recently was as the conservative candidate in Birmingham Northfield in the 2017 general election. Prior to that, she was a special advisor to business secretary Greg Clark and former Prime Minister David Cameron.

LONDON — The British Library has selected Jargon PR's CEO Simon Corbett to serve as one of its Innovating for Growth mentors. The mentoring scheme forms part of the UK Business and IP Centre's Innovation for Growth programme, which provides specialist support to established businesses that have been identified as ready-to-grow. Corbett will offer advice, guidance and one-to-one support for small business owners, entrepreneurs and investors. Jargon PR has a long-standing relationship with the library, and Corbett's appointment being due to his success in the last seven years that stemmed from using the Business and IP Centre's resources.

LONDON — Modus and BPCM London have joined forces to become ModusBPCM as Modus founder Diana Hall leaves the business after 30 years. ModusBPCM will be networked with BPCM's offices in New York and Los Angeles while its digital capabilities will be enhanced through partnership with BPCM's digital and influences teams in both offices. The combined operation will be located in London and Catherine Bowman will serve as managing director, ModusBPCM, while Julian Vogel will serve as CEO, ModucBPCM.