LOS ANGELES — The Entertainment Globalization Association, which supports creators’ in distributing content in countries other than their own, has handed its PR business to Bubble Agency.
As PR agency of record, Bubble will focus on raising awareness of the EGA among content creators, with a particular focus on promoting the EGA insights committee’s consumer research. EGA’s other areas of focus are standardization, industry education, and raising opportunities for the localization of episodic, feature-length, and gaming entertainment.
Bubble’s head of Americas Kim Willsher and senior account director Laura Cabarcos will lead the account. There was neither an incumbent agency nor a competitive review.
“EGA conducts ongoing research to give content creators a deeper understanding of the impact globalization has on entertainment audiences,” said Chris Fetner, EGA’s managing director. “Bubble Agency’s deep expertise in the media and entertainment technology and services industry will help us raise awareness of these insights so that creatives can understand where there are opportunities to better entertain their global audiences.”