NEW YORK—Global fragrances giant Coty has named Euro RSCG Worldwide PR as its public relations agency of record.

Euro RSCG lead strategist, Karina Meckel, will serve as global account director for Coty. The firm’s assignment will focus on strategic messaging for Coty, specifically media outreach and global message development.

The selection does not affect Coty’s existing relationships with other agencies working on brand-specific PR and marketing projects. It is understood that Euro secured the brief following a competitive pitch.

According to Bernd Beetz, CEO of Coty, “Coty has experienced tremendous growth over the past decade, and we believe that Euro RSCG is the ideal partner to bring Coty to a new level of brand recognition.”

Coty is best known for its fragrances portfolio, including perfumes that it produces in conjunction with such celebrities as David and Victoria Beckham, Beyonce Knowles and Jennifer Lopez. The company's products are organized into two divisions: Coty Beauty and Coty Prestige.

Worth around $4 billion, Coty is privately-owned by German company Joh. A. Benckiser. It is headquarted in New York and Paris.