NEW YORK — Diffusion has added two new clients to its roster — EverythingBranded and Soter Analytics.

As EverythingBranded’s agency of record, Diffusion is charged with distinguishing the promotional products company from competitors and bolster awareness of the brand, which started in the UK, across the US.

Leveraging creative activations and a highly targeted media relations strategy, Diffusion will focus on mainstream business and technology publications, as well as marketing and HR trade verticals.

Soter Analytics also has named Diffusion its AOR with an eye on amplifying its presence and influence in the safety technology space.

Diffusion aims to position Soter as the definitive pioneer and leader in safety technology across sectors such as retail, logistics and healthcare.

Ivan Ristic, President of Diffusion, said the agency’s messaging is crafted to resonate with C-level decision makers, charting the company's story, vision, and purpose

"By leveraging our strong media relationships across business, tech, manufacturing, and supply chain verticals, our campaign will increase awareness around Soter’s vision for the future to help grow their customer base and in turn, enact positive change for the modern workforce,” Ristic said.