ST. LOUIS—Fleishman-Hillard is launching FH Hispania, a new company with a staff of 25 bilingual, bicultural professionals strategically located in each of the major U.S. Hispanic population centers, including California, Texas, New York, and Florida.

“The creation and launch of FH Hispania goes beyond our firm’s long-standing dedication to advancing diversity.  It demonstrates our full-fledged commitment to work in partnership with our clients to create the most innovative and effective Hispanic communications programs,” says Fleishman-Hillard chairman and chief executive officer John Graham. “Our goal is to become the leading Hispanic market specialty firm by offering our clients the talent and skills of the best bilingual, bicultural Hispanic professionals in our business.”

Rissig Licha, senior partner and regional director of FH Miami/Latin American operations, will serve as managing director of FH Hispania. 

Says Licha, “FH Hispania will provide clients with senior, seasoned professionals with long-standing experience in bilingual, bicultural communications in a broad-based array of disciplines, including reputation management, marketing, healthcare, social impact marketing, public affairs, community relations, technology, tourism, entertainment, and competitive intelligence.”

FH Hispania will report to Fleishman-Hillard regional president Richard Kline.