NEW YORK — Finn Partners has been reappointed The World’s 50 Best Restaurants lead global agency, adding a newly expanded focus on the US to its remit.
Finn Partners retained the business following a five-agency competitive review. The firm’s primarily charge is handling global PR for the organization’s 2023 awards ceremony in Valencia.
Finn Partners has been handling 50 Best’s global business since 2021 and Asia’s 50 Best for 10 years. While the London office will continue to serve as the account hub, the agency’s expanded US focus means New York’s luxury travel & lifestyle team will be more involved in the work.
"We are delighted to be working with the FINN Partners team for a third year. We feel confident that the team will work hard and deliver great results for The World’s 50 Best Restaurants 2023, with a strong push in the US,” said 50 Best director William Drew. “Their proposal really captured the level we were looking for in terms of overall PR strategy, pitching and media engagement. We have always felt there was good chemistry between our teams and we’re looking forward to getting to know the US team more, as they become an essential part of the core PR team.”      
The World’s 50 Best Restaurants has compiled an annual list of the world's most prestigious restaurants since 2002. The company also names the 50 best restaurants in Latin America, Asia, Middle East & North Africa as well as the 50 best bars in Asia and North America.