ST. LOUIS — FleishmanHillard is relaunching its global research, analytics and measurement practice as TRUE Global Intelligence.

FH said consolidating data-driven intelligence capabilities under one umbrella would lead to a more unified effort and in faster results for clients.

Natasha Kennedy (pictured), who joined FH last year as global managing director of the firm’s research, analytics and measurement group, will serve as managing director of TRUE. She will be working in partnership with Mike Cearley, global managing director of social and innovation, and others to deliver integrated intelligence garnered from data.

TRUE Global Intelligence’s offerings include a data analytics “Intelligence Engine” platform providing insights into the breadth of stakeholders, which clients access through subscription.

FH also has created the Global Intelligence Council, which includes insights, analytics, social, and technology experts, who will work on developing integrated best practices and thought.