Aarti Shah 31 Jan 2020 // 7:41PM GMT
SAN FRANCISCO — Salesforce has enlisted Omnicom firms FleishmanHillard and Vox Global following an agency review that included its product and corporate business, PRovoke Media can reveal.
A spokesperson for Salesforce issued a statement: "We have relationships with a number of agencies in the U.S. and around the world. We're happy to be forming a new one with FleishmanHillard and Vox Global and look forward to doing big things together."
The DJE-owned Zeno ended its three-year relationship with Salesforce last year, opting not to participate in the review.
Salesforce CCO Brad Burns previously worked with FleishmanHillard and Vox Global during his seven-year tenure at AT&T. Both firms are part of the DAS Group of Companies, a division of Omnicom, which previously worked on Salesforce in EMEA via BlueCurrent.
The spokesperson for Salesforce declined to comment on how its product and consumer work would be shared between the agencies. Vox is based in Washington DC and best known for public policy work.
In recent years, the $130bn software company has emerged as a leading advocate for corporate activism under CEO Marc Benioff, who has publicly opposed LGBT discrimination and supported such initiatives as a national privacy law and a payroll tax to raise money for homeless programs in Salesforce's HQ city of San Francisco. Benioff also recently decided to stop selling Salesforce software to retailers that sell military-style rifles in their stores.
At Davos last week, Benioff advocated for planting one trillion trees over the next decade, in addition to saying that “capitalism as we have known it is dead." Meanwhile, Salesforce's most recent profit forecast fell short of Wall Street estimates, amid continued global expansion, fueled by acquisitions and partnerships.
FleishmanHillard declined to comment for this story.