NEW YORK--Ogilvy PR has named former ABC News business correspondent Betsy Stark to the newly-created role of content and media strategy MD.

Stark spent 12 years at ABC News, where she led the network’s coverage of business and the economy, before being one of the journalists laid off in 2010. She has consulted for Ogilvy over the past year, and is now charged with advising clients on media strategy and content creation. Stark will be based in New York, and reports to Ogilvy PR global CEO Chris Graves.

“Betsy brings world-class talent, intelligence, integrity, and creativity to everything she does,” said Graves. “Our clients are waking up to the need for every company to become a content company and create their own relevant and effective stories. Betsy ranks among the most distinguished in the world at crafting clear and powerful stories that connect with people.”

Stark’s journalism career also includes work for Dow Jones and PBS. At ABC News she won Emmy and Peabody awards for coverage of such issues as pensions and Barack Obama’s inauguration.

“Many important stories never get told in traditional media,” said Stark. “Sometimes they’re too complicated, sometimes they’re deliberately ignored, sometimes they are simply overlooked. That creates a valuable opportunity to fill the vacuum, but it also demands that the content we create for our clients meets the highest standards of quality and credibility to serve their brands and reputations well.”