LONDON — The full partner line-up for Cannes Condensed, the first hybrid event by PRovoke and global industry umbrella body ICCO, taking place in the UK next month to celebrate earned creativity, has been unveiled.

The event, which will take place on 24 June, will involve the creation of a “broadcast studio” in Brighton, restrictions permitting, with in-person panel sessions and a small “live studio audience” made up of event partners. The entire event will be streamed live, and free, for the global PR industry.

The Platinum sponsors for Cannes Condensed are all global technology agencies with an increasing focus on creativity in both consumer and B2B client work: Clarity, Hotwire and WE Communications.

International agencies H+K Strategies, MSL and W Communications are Gold partners, while there are six Silver sponsors who will take part in live cross-agency panel sessions on various aspects of creativity on the day: Hope&Glory, Tin Man, Frank, Engine MHP + Mischief, 3 Monkeys Zeno, and Grayling.

Cannes Condensed will feature regular elements of PRovoke's and ICCO’s activity in Cannes, including the annual PR Jury Insights panel session – Weber Shandwick’s president and CEO Gail Heimann is this year’s PR jury president – and the CEO Roundtable for network agency leaders, chaired by Paul Holmes and Arun Sudhaman.

The day will also showcase the winners of the Young PR Lions competition, for which ICCO is the official partner of Cannes Lions.

PRovoke EMEA editor Maja Pawinska Sims said: “The PRovoke and ICCO teams are incredibly excited to be working with such a stellar line-up of agency partners on an innovative approach that has created real buzz and will hopefully be a benchmark for a new era of hybrid events.”

Cannes Condensed is not an official affiliate of the Cannes Lions International Festival of Creativity The fully-digital Cannes Lions Live takes place from 21-25 June.