PRovoke Media's fourth Middle East Summit will take place virtually on 3 March, focusing on the theme of Reset, as profound changes grip the PR sector following 2020’s dramatic upheavals. 

Registration for the half-day PRovokeMENA conference is free of charge, thanks to support from our event partners Asda'a BCW, H+K Strategies, Memac Ogilvy, Newswhip, Weber Shandwick, PRCA MENA, ICCO, APACD, MEPRA and the IABC.

The Summit's keynote session will explore a 'manifesto for PR change' as the Middle East reshapes its global narrative, featuring GE Global chief communications officer Rania Rostom, Asda'a BCW president Sunil John and Carma CEO Mazen Nahawi.

Meanwhile, Emirates PR, social media and internal communications VP Valerie Tan will appear alongside H+K Strategies and Newswhip to discuss how corporates and agencies respond to the new reputation threats that are presented online.

A Memac Ogilvy-led session will examine how companies transition from product to purpose in a region where profits reign supreme, while Schneider Electric corporate communications director Alex Malouf features on a panel that will address how ESG commitments should be communicated in the post-Covid era.

The full programme can be found here.