HAMBURG—Leading German independent fischerAppelt has opened a new office in New York. The new branch expands the agency’s services for clients that operate internationally and enables it to serve clients on both sides of the Atlantic.

The New York team will focus on developing and implementing US campaigns for German companies, with a focus on market entry and product launches. The client base includes companies from the automotive, pharmaceutical, and consumer goods sectors.

Alexander Schaper, managing consultant at fischerAppelt, who has been with the agency since 2013, will lead the new office and be responsible for the day-to-day operations.

The new office will work closely with the US partners of fischerAppelt’s global network PROI Worldwide, including 360 Public Relations, Crenshaw Communications, Finn Partners, G&S Communications, and RF Binder, all of which have offices in New York.

In 2012, fischerAppelt opened a branch in Doha, Qatar, which currently has 15 employees

Photo: Andreas Fischer-Appelt and Alexander-Schaper