NEW YORK — Holiday-focused gift exchange app Elfster has hired SourceCode Communications for PR support.

As Elfster’s US communications agency of record, SourceCode is tasked with driving awareness of the app as the go-to platform for simplified gift giving.

SourceCode’s full-scale PR and comms campaign will focus on engaging with key demographics through strategic counsel, media relations, brand building and thought leadership.

The agency’s remit includes establishing Elfster as the best platform for managing gift gifting, positioning the company as a thought leader in the industry, enhancing its market position and maximizing its growth potential.

SourceCode won the business following a four-agency competitive review. There was no incumbent firm.

"As we continue to grow and revolutionize the gift-giving experience, it’s crucial that we have a communications partner that shares our passion and understands our vision,” said Elfster CEO Peter Imburg. “SourceCode’s proven track record, combined with their creative approach to storytelling, makes them the ideal partner for us."