SAN FRANCISCO — Cruise, General Motors’ self-driving car subsidiary, has handed The Bulleit Group a piece of its PR business — one of the agency’s three new clients in the energy and transportation sector.

Bulleit’s work will focus on communications around Cruise’s engineering and women-in-technology. That includes raising the visibility of the company’s CTO, particularly among potential hires, and working with Cruise’s technical team to craft stories around their innovations, said Bulleit co-founder Alex Hunter.

Bulleit also has been named agency of record for the transit agency that runs San Francisco’s ferry service, the Water Emergency Transportation Authority.

Bulleit has been handling communications around WETA’s new ferry powered by hydrogen fuel cell technology (believed to be the first of its kind in the country) and will continue to work with the transit agency as it prepares to put the ferry into service later this year.

Rocsys has also tapped Bulleit for PR support. The Netherlands-based company is developing autonomous charging stations for commercial vehicles.

“We are seeing a rush of energy and transportation companies largely because of the Inflation Reduction Act, which included $370 billion tax credits to fight climate change,” Hunter said. “These are historically underfunding sectors and the act passed last year brings more money and focus to them, which is a good thing. At the end of the day we’re helping the planet.”