NEW YORK — BCW is making Goodfuse part of its GCI group of agencies, in a move precipitated by the departure of the boutique firm’s top two leaders.

The shift puts Goodfuse under the watch of GCI global CEO Kristin Cahill and global chief growth officer Eleanor Petigrow, who will be working with Goodfuse executive VPs Michael Myers and Holly Hitchen.

Goodfuse CEO Olga Fleming and MD Courtney Walker are leaving the firm to join Marina Maher Communications as president of healthcare/corporate and MD, respectively. Both Fleming and Walker have been with Goodfuse since 2013, when the WPP-owned agency was launched as Y&R PR with a focus on healthcare.

“Goodfuse is an incredible brand with some of the most talented people in the communications industry,” Cahill told PRovoke Media. “When we heard about the leadership moves at Goodfuse, we saw a great opportunity to work with their team to ensure Goodfuse continues to grow, thrive and deliver on its promise of bringing more humanity to communications. I am really looking forward to all of the inspiring work that will continue to come from the Goodfuse team.”

Goodfuse brings the number of GCI agencies to four, all of which specialize in health and purpose-driven communications. The others are flagship global agency GCI Health; uncapped, which works with biotech and medical technology clients; and Curation, which serves consumer health brands and companies.

“Our clients increasingly tell us that they want specialized teams that are designed for their unique needs and that deeply understand their business,” said Cahill. “Bringing Goodfuse into the GCI family makes perfect sense given its heritage in high science and its people-forward approach. We are thrilled to add the Goodfuse team to our rapidly growing offering.”