PRovoke Media 16 Jun 2021 // 3:55AM GMT
SHANGHAI — Goodyear has selected Zeno as its Asia-Pacific PR agency, as the tire company aims to elevate its brand reputation in the region.
Zeno landed the assignment following a competitive review. The firm will support Goodyear's Asia-Pacific HQ in Shanghai, while also working with Zeno offices and partners in Australia, India, Japan, Malaysia, and Singapore.
The assignment will focus on external and internal communications, covering corporate messaging, brand image, product communications, executive profiling, and media relations.
The move consolidates Zeno's hold on Goodyear's global PR duties. The agency has also supported Goodyear in the US and UK since 2019.
"We are careful in choosing our partners and believe Zeno is the best fit for Goodyear to improve our brand position in Asia Pacific," said said Jerry Feng, communications director at Goodyear Asia-Pacific. "We are confident in a successful partnership with Zeno, who will help us earn additional positive brand awareness and trust at a time when Goodyear is growing ever stronger globally."
The Goodyear account is the latest in a string of major Asia-Pacific wins at Zeno, including Lenovo and UPS.