ABU DHABI—Grayling and Huntsworth Health—both subsidiaries of the Huntsworth group—have launched Grayling Health, an integrated healthcare communications offering with hubs in Dubai, Abu Dhabi, Doha and Istanbul.

The firms say the new integrated service offering will be “digitally-driven with science and medicine at the core” and will support marketing and communications initiatives for government health authorities, hospitals and medical centers, pharmaceutical, biotech, diagnostic and device manufacturers.

According to Neil Matheson, global chief executive of Huntsworth Health, “The health and wellness of people in the region are major priorities for both government and the public sector requiring the ability to integrate communications across all major stakeholders—healthcare systems, providers, payers, patients, and consumers.”

Grayling Health will be led by a seasoned healthcare communications professional, Petra Gelb, who is currently directing strategic campaigns for major hospital systems, healthcare conferences and one of the biggest national health insurance schemes in the Gulf Cooperation Countries.