The global pandemic — that we’re very much still immersed in — has put healthcare at center stage. At this moment, we’re seeing the complex interplay between health tech, providers, pharma, policy makers and other stakeholders at a global scale. It's both breathtaking and often bewildering. And even before 2020, healthcare was quickly becoming one of the most compelling areas for public relations.

With that in mind, we partnered with Real Chemistry—- formerly W2O — on a new series Healthy Bites. In each episode, we will have a quick chat with a healthcare expert to provide a digestible "what you should know" to help the industry stay ahead of the rapidly changing healthcare public relations and communications landscape. And because healthcare touches every aspect of our lives these days, we hope these 10-minute conversations will be useful no matter what your day-to-day role is.

We are launching the series with Emily Poe, group president of integrated communications at Real Chemistry, who talks to PRovoke Media executive editor Aarti Shah about data-driven communications. 

Topics covered:
02:01 Defining data-driven communicator 
02:59 The balance between instincts and data 
03:53 Most exciting data-driven advancements 
06:39 When does data have the most impact?