Holmes Report 09 Apr 2012 // 11:00PM GMT
If any changes are required to the wording or spelling of SABRE finalists, please contact Celeste Picco ([email protected])
2012 EMEA SILVER SABRE AWARD NOMINEES AND WINNERS
GUERRILLA MARKETING
WINNER:
Defy the Darkness
Sony Ericsson with Jung Relations
FINALISTS:
Zidlobezec
Asseco Solutions with Beefbrothers
SpongeBob Squarepants Goes Abbey Road
Nickelodeon with Grayling
Karcher Cleans Britain
Karcher with Shine Communications
Easter Egg PR Stunt
Vodafone Czech Republic
PUBLICITY STUNT
WINNER:
A Remarkable Launch: Nikon Big Hands
Nikon with Brands2Life
FINALISTS:
The Import(ance) of Competence
Jobba i Vasteras with Care of Haus
DNB 11.11.11
DNB ASA with Gambit Hill & Knowlton
Love Glass
Autoglass with Lewis PR
Easter Egg PR Stunt
Vodafone Czech Republic
SPECIAL EVENT
WINNER:
Kokkeklar: The Soup Nazi
Starburet with Trigger Oslo
FINALISTS:
Bethlehem in Brighton
Diffusion
The Authentic Transformers Experience Lands in Spain
Hasbro with Grayling
Mercedes-Benz Press Communication IAA 2011
Daimler AG with Oliver Schrott Kommunikation
The Arrival: Celebrating the Arrival of Gas
Nord Stream with Triad Berlin ProjeKt
SPONSORSHIP
WINNER:
The Climate Challenge IKEA Trigger Oslo
FINALISTS:
Coca-Cola Athens 2011 Special Olympics World Summer Games
Coca-Cola with assetOgilvy
Orange at Glastonbury
Orange with Cake
L'Oreal Paris "Golden Cannes" Global PR Programme
L'Oreal Paris with Agence Elan
BUPA Running 2011
BUPA
TRADE SHOW
WINNER:
Energy Future Program
Shell with Edelman
FINALISTS:
Videogames Take Over Milan
AESVI with Burson-Marsteller
Inside Brilique…
AstraZeneca with Edelman
Train of Ideas
City of Hamburg with fischerAppelt
Mercedes-Benz Press Communication IAA 2011
Daimler AG with Oliver Schrott Kommunikation
MEDIA PLACEMENT (BROADCAST)
WINNER:
FedEx Deliver Panda-monium Across the Globe
FedEx with Ketchum Pleon
FINALISTS:
A New Dawn for the North Sea
Centrica Energy with Blue Rubicon
Bridesmaids Home Entertainment Launch
Universal Pictures UK with Cohn & Wolfe
W for Winner…
Mattel with Ogilvy PR
CNN: African Vices Interview with Cheick Diarra
Microsoft Africa with Weber Shandwick
MEDIA PLACEMENT (DIGITAL)
WINNER:
Markets Pass the Test
Colt with Weber Shandwick
FINALISTS:
Gears of War 3 feat Hans Viilius
Microsoft Sweden with Jung Relations
Volvo Concept You
Volvo Car Corporation with Jung Relations
Film Tax Agreement
Swiss Bankers Association with Ketchum Pleon
Philips Livable Cities Award
Philips with One Voice Omnicom
MEDIA PLACEMENT (PRINT)
WINNER:
Invest in Morocco: Sharing Success
Moroccan Investment & Development Agency with Marco de Comunicación
FINALISTS:
Al Jazeerah English: Dispelling the Myths
Al Jazeerah with Burson-Marsteller
Huf Haus Media
Huf Haus with Cohn & Wolfe
Britain's Got Talent
FremantleMedia with Ogilvy PR
Forever 21 London Launch
Forever 21 with Shine Communications
RESEARCH FOR PUBLICITY
WINNER:
Becoming the Boss
CA Technologies
FINALISTS:
Accidental Outlaw
Nominet with Brands2Life
Who What Why Wiki
Nord Stream with Hill+Knowlton Strategies
Faktor Google
Google Deutschland with MSLGROUP
World Menu Report
Unilever Food Solutions with salt
ANNUAL REPORT
WINNER:
It's All About Food
Danish Crown with CZOO
FINALISTS:
Norton Cybercrime Report 2011
Norton with Edelman
Surgenia Annual Report
Surgenia with Marco de Comunicación
Annual Report
Land Securities
2010 Annual Report
Metro
BLOG
WINNER:
A Self-Managed Blog with Employee Generated Content
Fnac Portugal with Inforpress Group
FINALISTS:
Skyr
Kavli with Grayling
Volvo Concept You
Volvo Car Corporation with Jung Relations
EXTERNAL PUBLICATION
WINNER:
Metropolitan Mindset
Metro International with United Minds
FINALISTS:
Uno
Llorente & Cuenca
Pulso: ICT Trends for Leaders
Telefonica with MRM
Modh Magazine
Scottish Textile Industry Association with Weber Shandwick
Metro Retail Compendium
Metro
INTERNAL PUBLICATION
WINNER:
GE Employee Magazine: Imagine
GE with APCO Worldwide
FINALISTS:
Global Impressions of Bosch
Robert Bosch with Dorten
Adif Jumps on the Digital Bandwagon...
ADIF with Inforpress Group
A Good Way to Get Toilet Paper Into the Paper
Renova with Inforpress Group
Carry On….
Metro Cash & Carry Deutschland with Ketchum Pleon
SOCIAL MEDIA HUB
WINNER:
Better Living With Cork
Portuguese Cork Association with Hering Schuppener
FINALISTS:
2 Million Pleasure Seeking Fans in 6 Months
Magnum Ice Cream, Unilever with GolinHarris
Adidas is All In
Adidas with Jung Relations
The Grandiosa Game
Procordia with Jung Relations
Graduate Recruitment
Ernst & Young
WEBSITE
WINNER:
www.nord-stream.com: One website in 10 Languages…
Nord Stream with Hill+Knowlton Strategies and Jonas & der Wolf
FINALISTS:
Accidental Outlaw
Nominet with Brands2Life
Wickes Tradebuilder
Wickes with salt
Early Alzheimer's Disease Awareness Campaign
Roche
Accenture Corporate Website Design
Accenture with VML/Omoboro
ADVERTISING
WINNER:
Better Living With Cork
Portuguese Cork Association with Hering Schuppener
FINALISTS:
Energy Future Program
Shell with Edelman
Graduate Campaign
Ernst & Young
Accenture Advertising and Integrated Marketing Campaign
Accenture with TBWA
Farmer Club: Vodafone Reaps What It Sows
Vodafone Turkey with Unite
BRANDING AND IDENTITY
WINNER:
Think-Work-Play
Pernod Absinthe with Unity
SABRE Award Entry in the Branding and Identity Category
Türk Telekom
Building Pride
Orpic with Four Communications
A Corporate Design for KKI
KKI with Ketchum Pleon
This Way Up
British Council with Unity
GAME
WINNER:
Wonderland
Carphone Warehouse with Cake
FINALISTS:
Urbangame "Get the Kingston Wi-Drive"
Kingston Technology with Ciszewski MSL
Ce Soir Il Conclut
Enterprise & Prevention with Cohn & Wolfe
Imagine More
Manfrotto with MSLGROUP
Think-Work-Play
Pernod Absinthe with Unity
INFOGRAPHIC
WINNER:
Severe Weather Warning: The European Climate Map
Hay Group with Man Bites Dog
FINALISTS:
Inside Brilique…
AstraZeneca with Edelman
Anything is Possible with TTNet
TTNet with N'PR
PRESS KIT (PRINT OR ELECTRONIC MATERIALS)
WINNER:
Comeback of the Year: Ken
Mattel with F&H Porter Novelli
FINALISTS:
Farming First
Farming First with Glasshouse Partnership
Ariel Fashion Shoot
Procter & Gamble Nordics with MSLGROUP
POSTER/CALENDAR/PHOTOGRAPHY
WINNER:
BDR's Voice is Calling for Value
BDR Associates
FINALISTS:
Graduation: Lowe Becomes GolinHarris
GolinHarris
Get Your Hands Off Our Aid Workers
SIRE
Advent Calendar
Swiss Bankers Association with Ketchum Pleon
Graduate Campaign
Ernst & Young
PRODUCT PLACEMENT
WINNER:
Democratization of Business…
L'Usine a Design with Ballou PR
ANNUAL REPORT (DIGITAL)
WINNER:
Annual Report
GlaxoSmithKline
FINALIST:
Annual Report
Land Securities
Online Annual Report….
Metro
PODCAST/WEBCAST
WINNER:
Rizlab: Experiments in Music
Rizla
VIRAL VIDEO
WINNER:
Digital Content: Viral Video
Playstation with John Doe Communications
FINALISTS:
Crafted for Destruction
Nike Sweden with A World Beneath
Adidas is All In
Adidas with Jung Relations
Gears of War 3 feat Hans Viilius
Microsoft Sweden with Jung Relations
Gemalto: Mobile NEC Security Hits the Streets
Gemalto with Kaizo
WIDGET OR MOBILE APPLICATION
WINNER:
Putting Mail Online into the Hands of the Masses
The Mail Online with Edelman
FINALISTS:
IKEA Happy to Bed YouTube Experience
IKEA with Cake
Defy the Darkness
Sony Ericsson with Jung Relations
Stockholm: There's an App for That
The City of Stockholm with Prime
The 5 Experience
The Wrigley Company with Publicasity
EMPLOYEE PROGRAMME
WINNER:
A Fresh Breed of PR Consultancy
Cirkle
FINALISTS:
Redefining What It Means to be a Wolfie
Cohn & Wolfe
Shine Communications' Employee Programme
Shine Communications
PR AGENCY CITIZENSHIP
WINNER:
The New Austrians
The Skills Group
FINALISTS:
Asda'a Burson Marsteller Arab Youth Survey 2010
Asda'a Burson-Marsteller
Get Your Hands Off Our Aid Workers
SIRE
KSR: A Business Commitment to Do the Right Thing
Ketchum Pleon
#CowellMustPay
Rhythmix with Unity
PR AGENCY MARKETING
WINNER:
PR Agency Marketing
Edelman
FINALISTS:
Graduation: Lowe Becomes GolinHarris
GolinHarris
PR Agency Marketing: Unity
PR PRODUCT OF THE YEAR
WINNER:
DNA
Digital News Agency
PR SERVICE OF THE YEAR
WINNER:
Road to Social Business Excellence….
Inforpress Group
FINALISTS:
PR Online: The First Russian online PR Agency
Pro-Vision Group
The New Austrians
The Skills Group
THOUGHT LEADERSHIP IN PR
WINNER:
The Language of Leaders by Kevin Murray
The Bell Pottinger Group
FINALISTS:
Asda'a Burson Marsteller Arab Youth Survey 2010
Asda'a Burson-Marsteller
Ketchum Educates the Italian Capitalism…
Ketchum
Thought Leadership In PR
Repute
ERIC: Shine's New Measurement System
Shine Communications