LONDON—Former Text 100 executive Lance Concannon has joined Hudson Sandler as head of digital and social media.

Concannon is charged with leading the UK consultancy's digital strategies practice. He joins Hudson Sandler after departing Harvard PR last year to run his own software business. 

Prior to his six-month stint as Harvard's head of digital, Concannon was digital and social media lead at Text 100 for almost three years. He has also worked at Immediate Future and Prompt Communications, after spending more than a decade as a techology journalist.

"His expertise across digital and social media, along with his journalistic understanding of storytelling and campaign planning will enable him to make a valuable contribution as we support our clients in a rapidly changing communications environment," said Hudson Sandler MD Kirsty Leighton.