Diana Marszalek 08 Oct 2020 // 12:21AM GMT
NEW YORK — Hydrogen truck company Hyzon Motors has awarded its global PR business to WPP agencies H+K Strategies and Cannings Purple.
Hyzon hired H+K and Australia’s Cannings Purple following a competitive pitch the company held in anticipation of speeding up the deployment of its vehicles around the world. H+K in New York, Texas and Australia will lead media and investor relations. Cannings Purple’s remit includes developing strategy, digital assets and media relations, which it will handle out of its Perth office.
“Hyzon Motors ran a global search for a strategic communications advisor. The solution offered by H+K and Cannings Purple was seamless and provided us with teams on the ground in key markets immediately,” said Hyzon CEO Craig Knight. “As the energy transition process accelerates globally, HYZON Motors is well positioned to participate in and shape the conversations that matter. We look forward to partnering with the team from Cannings Purple and H+K to drive this global agenda.”
Partnering with the agencies is the latest in a spate of recent moves by Hyzon to fast-track sales of its hydrogen fuel cell commercial trucks, buses and coaches.
Earlier this year, the vehicle manufacturer opened a new US headquarters and engineering center at a former General Motors fuel cell facility in Honeoye, New York. Hyzon also launched its European manufacturing plant in the Dutch city of Groningen with JV partner Holthausen Clean Technology.
Hyzon expects to deliver around 5,000 fuel cell trucks and buses over the next three years, the agencies said.