DUBAI — Indian PR consultancy Kaizzen has expanded to the Middle East and North Africa (MENA) region via the launch of a Dubai office led by new hire Dipankar Zalpuri. 

Zalpuri is appointed as Kaizzen's MENA president, bringing 18 years of experience in the communications sector. Prior to joining Kaizzen, Zalpuri was the owner of YouMe&We Marketing, a digital and consumer activation consultancy. 

"The Middle East and North Africa region is a dynamic hub of innovation, culture, and growth," said Vineet Handa, founder and CEO of Kaizzen. "Dubai is a gateway to the MENA and GCC region, which makes this a strategic decision to expand Kaizzen’s global ambitions. With our expertise in crafting compelling narratives and our commitment to delivering tangible results, we look forward to helping businesses in the region connect with their audiences in meaningful ways."

Added Zalpuri: "I believe that MENA is a region that values innovation, building relationships, and entrepreneurship. I am determined to make a substantial positive impact in this region with this prestigious mandate."

Founded in 2008, Kaizzen employs 120+ people in India.