NEW YORK—Teneo Holdings has acquired Fitzroy Communications, a strategic communications and investor relations advisory firm with offices in New York City and Los Angeles. Fitzroy was founded in 2012 by Lucas van Praag, former global head of corporate communications at Goldman Sachs. The Fitzroy team, including partner and co-founder Liz Bruce, will be joining Teneo's strategy division effective immediately.

CHICAGO—LC Williams & Associates has acquired the business of JSH&A, an Oakbrook Terrace, Ill., public relations firm founded in 1989 by Jonni Hegenderfer. JSH&A brings food and beverage expertise and will complement LCWA’s current roster of clients in the home and housewares, healthcare, and business-to-business sectors. JSH&A staff relocated to LCWA’s office in downtown Chicago.  Clients of the combined firm include First Alert, Beam Suntory, Trex, Conagra Brands, Electrolux, DAP, Culligan International and Boise Paper.

ANNAPOLIS, MD—To enhance its video and multimedia content capabilities, Crosby Marketing Communications has acquired Butler Films, a 20-year-old production company led by director David Butler. He will oversee Crosby's new multimedia division, which will create all forms of content, including TV spots, PSAs, short films, video series, social media assets, webcasts and multimedia presentations.

BOSTON—Technology PR agency March Communications has launched a new consumer innovation group, focused on connecting consumer innovation brands with their most valuable audiences. The group will focus on building data-driven, consumer-centric integrated PR campaigns for brands across the personal technology, leisure, media and entertainment, retail and eCommerce and health and wellness categories. March has appointed Jodi Petrie, most recently with Cone, as executive vice president to lead the new offering.

BOSTON—Rasky Partners has launched a new codes and regulations consulting service within its public affairs team. Senior vice president Jeff Terrey of Rasky Partners’ Boston office will lead the new consultancy, which will advance the firm’s work with organizations such as the Fire Equipment Manufacturers’ Association.

BETHESDA, MD—RP3 Agency, an advertising agency in the Washington metropolitan area, has hired Dan Sweet to lead its new public relations practice as its first director of public relations. The new offer will include earned media, crisis communications and issue advocacy capabilities. Before joining RP3, Sweet was a senior vice president at FleishmanHillard specializing in healthcare, issue advocacy and crisis communications. He previously worked at JPA Health Communications and Powell Tate.

LOS ANGELES—Terry Hines & Associates, a leader in entertainment marketing, has rebranded its multicultural division as The MRKT. Marcos Barron will serve as the president of The MRKT, with Bree Bosselmann serving as senior vice president. The division includes four units: Más, for Hispanic-targeted national and regional publicity and promotions; Rithem, offering multicultural marketing, public relations and communications for consumer brands; Kroma, a multicultural creative and social media shop; and Transform, African-American-targeted publicity and promotions.