PRovoke Media 21 Aug 2023 // 6:18AM GMT
NEW YORK — Evoke has launched an advanced audience intelligence offering built for the needs of the agency’s life sciences and pharma clients. The offering is an omnichannel solution that uses data with precision and provides insights on patients, caregivers, healthcare professionals and payors. The offering has four core solutions including NarratevTM, which identifies real-world, digital behaviors to bring clients robust channel and content strategies; AffinitevTM, Evoke’s influencer identification and optimization offering, which bridges the gap between life sciences companies, HCPs, and patients through influencer identification; AdaptevTM, a digital performance and refinement solution that fine-tunes business performance through individual stakeholder reporting; and CollectevTM, a health disparity predictor that analyzes the key factors that affect underdiagnosis and unchecked disease progression on a micro-community level.
NEW YORK — Driven by increased client and market demand, Weber Shandwick has expanded its predictive analytics + intelligence capability in North America with the rollout of its Earned Media Impact Value Tool, a global proprietary solution built to measure the business impact of earned media. The tool’s launch in North America marks a step forward in the industry’s longstanding quest to measure the effectiveness of earned campaigns and initiatives in contributing value and measurable results for clients. The solution allows clients a previously unseen view into the client voice, going beyond the standard metrics for measuring earned content, impressions, mentions and sentiment, and tracking what drives action, adoption and advocacy. Using industry-first AI models and human analysis, the new analytics tool measures the earned effect of a campaign using proprietary algorithms and addressing the effectiveness of brand impact over time — e.g., in real-time, quarterly and yearly.
NEW YORK — Lippe Taylor has partnered with healthcare provider influencer agency MedFluencers with an eye on delivering new strategies and creative content for clients. The organizations’ shared vision is to drive innovation in the healthcare and pharmaceutical sectors, delivering influencer and creator partnerships that consumers can trust and other healthcare provider influencers view as credible, Lippe Taylor said. Key focus areas include standardizing healthcare provider influencer programming benchmarks and pricing, promoting compliance with the Sunshine Act, driving thought leadership initiatives and advancing client projects encompassing creative ideation, new business ventures and influencer development.
LOS ANGELES — The Public Relations Society of America Los Angeles chapter has named recipients of this year’s Sunshine Honors, which recognize individuals who are leaders in promoting DEI in their organizations or industry. They are Ellene V. Myles, senior VP of intersectional marketing at Sony Pictures Entertainment/Motion Picture Group (pictured); Michelle O'Grady Caballero, founder and CEO of Team Friday; and Gabriel Reyes, president of Reyes Entertainment.
CHICAGO — PROI Worldwide has named members of the organization’s 2023/2024 international management board. They are: global chair Jeff Lambert, Lambert Global, US; global chair-elect Angela Scaffidi, Senate/SHJ, Australia; EMEA region vice-chairs Nicola Nel, Accenture Song, South Africa and Rebecca Mayo, Lansons, UK; Americas region vice-chairs Ramonna Robinson, GFM/Center Table, US and Julie Colehour, C+C, US; and APAC region vice-chairs Arwa Husain, Adfactors, India and Philippa Honner, Honner Media, Australia. Non-voting positions are held by Jeff Altheide, PROI Worldwide global managing director and board secretary/treasurer, US; and Jean Leopold Schuybroek, director of global development, Belgium.