NEW YORK—DKC is expanding its work in the “purpose-driven” arena by introducing DKC Impact, a new division that will provide pro-bono public relations and digital services to deserving small, sustainable non-profit organizations dedicated to making the world a better place. Executive vice president Bruce Bobbins, who oversees a significant part of DKC’s non-profit and education portfolio, and Dana Bakich, a senior digital strategist in the firm’s digital and social media division, to lead the new DKC Impact unit. Each quarter, DKC Impact will select non-profits through an online application process to provide pro bono public relations and/or digital support, with the first two beneficiaries identified as Where Angels Play Foundation, and the Rashad Jennings Foundation.

NEW YORK—Eight independent public relations agencies have launched the Global Fintech PR Network, a network of agencies specializing in financial technology. Members include Manzer Communications of Austin, Tex.; Norfico of Copenhagen; MD Consulting of London; Vested of New York; Nobiletec of Sao Paulo; Bowlah PR of Singapore; Honner of Sydney; and Spicetree Communications of Tel Aviv.

LOS ANGELES—Senior communications executives from Starbucks, United Airlines, eBay and Instagram as well as agencies including Golin, Ketchum and Weber Shandwick, have contributed their forecasts regarding the topics and trends that will impact society, business and communications in the coming year as part of USC Annenberg’s Center for Public Relations’ inaugural 2017 Relevance Report. The report is available online.

SAN FRANCISCO—Chris Lynch has joined Cision as chief marketing officer, overseeing global marketing strategy, including communications, product and digital marketing. Previously, he ran product marketing and go-to-market strategy for Oracle's marketing cloud business. In addition, David Barker has joined as chief data and research officer, also from Oracle; Emir Lindo, previously of Marketo, has been named senior vice president, global partnerships; and Dustin Johnson, previously of PcW, is senior vice president, services strategy and operations.