SAN JOSE, CA — The Hoffman Agency HBCU Scholarship is now accepting applications from California community college students who plan to study communications at an HBCU. The scholarship will cover tuition and fees for the recipient’s junior and senior years at an HBCU. Interested students can upload their application at The Hoffman Agency | HBCU Scholarship. The California community college system has been cultivating relationships with HBCUs for almost eight years and any California community college student with a GPA of 2.0 or higher is guaranteed admission to one of the system’s 39 partner HBCU institutions. Of the roughly 1.8 million students attending California community colleges, the vast majority come from diverse backgrounds.

AUSTIN, TX — HCB Health has joined The Next Practices Group (NPG) to become one of the foundational agencies for NPG Health, its global healthcare platform. The 21-year-old firm, which will now be called Boundless Life Sciences Group, is known for its expertise across pharma, biotech, medical devices and marketing services for healthcare providers, specifically in oncology, rare diseases, dermatology, central nervous system and ophthalmology-related conditions.  NPG Health includes expertise in data science and analytics, PESO Media, communications, public affairs, marketing technologies, software solutions and a purpose-driven offering across a team of 250+ team members in the Group. 

ATLANTA — Arketi Group has launched a new product marketing practice to provide B2B technology clients with product marketing strategy, solution positioning and messaging,  sales enablement, content development, and optimal go-to-market program execution. The product marketing practice draws on the firm’s two decades of experience helping B2B technology companies apply intelligent strategy, public relations, messaging, branding, demand generation and digital marketing to accelerate growth and drive revenue.

CHICAGO — Contributed Content Connection has launched a centralized hub for byline news article opportunities, based on connecting sources and media outlets. CCC offers media outlets the ability to publicize requests for topic-specific article submissions from qualified individuals. Expert sources search and submit pitches to write the content in response. Contributed Content Connection is a collective designed to be the platform where expert sources and media outlets submit and review mutual opportunities among each other.