NEW YORK — The Public Relations Student Society of America and Finn Partners have partnered to create a dedicated mentorship program for PRSSA members from historically Black colleges and universities and Hispanic-serving institutions. The program addresses the lack of diversity in the public relations industry, by pairing 50 students of diverse backgrounds with professional mentors that can provide guidance as they launch into their careers. Participating students will also have the opportunity to apply for future internship opportunities. The program is open to college juniors and seniors.

NEW YORK — ColorComm is highlighting the stories of 28 Black women who are trailblazers in communications across its social channels throughout February in recognition of Black History Month. The inaugural ColorComm28 include Samira Nasr, first Black woman EIC of Harper's Bazaar; Dawn Davis, first Black woman EIC of Bon Appetit; MSNBC’s Joy Reid, first Black woman to anchor a cable news show during prime time; Symone Sanders, first Black woman to serve as chief communications spokesperson for the Vice President of the US, Kamala Harris, who is the first Black woman in the position; Rashida Jones, first Black woman president of MSN; Kristen Welker, NBC News’ chief White House correspondent; and Amanda Gorman, America's first Youth Poet Laureate.

AUSTIN, TEXAS — Industry veterans Lana McGilvray, Julie Ginches and Cassady Nordeen have launched a new marketing and communications agency, Purpose Worldwide. The agency is headquartered in Austin, Texas and Boston. The firm’s global network of partners and advisers provides clients with a tailored team and services including: marketing and communications strategy, content development, public relations, investor and analyst relations, crisis communications and owned and paid communications.