NEW YORK — Eff Creative Group has opened a Singapore office to act as the agency's Asian headquarters. Eff already has a Hong Kong operation. The 5-year-old firm also has launched a new website featuring 3-D effects.

NEW YORK — Suzanne Rosnowski, founder and CEO of Relevance International, has been named to the Forbes Agency Council. Rosnowski joins a network of peers and senior-level executives in public relations, media strategy, creative and advertising agencies. As a member of the council, she will become a regular contributor to, writing about relevant trends in the communications and marketing industry, providing thought leadership and giving insight on industry-related topics.

NEW YORK — Boosting it national footprint, Stryker-Munley Group has opened four new offices in the US. The new operations are in New York, San Diego, Dallas and Denver. With the new operations, Stryker-Munley now has 11 offices across the country.

NEW YORK — The CMO Club and PR Council have published a new CMO Club solution guide, which explores how marketers are incorporating earned media into their overall integrated marketing mix. The guide, Navigating the New Normal Utilizing Earned Media & Earned Influence, is based on a survey of senior marketing executive members, who range from business-to-consumer and business-to-business brands, and interviews with senior marketing and public relations. The research showed:

  • Brand and corporate reputation are intertwined, with 94% of respondents agreeing or strongly agreeing that there is a connection between corporate reputation and brand performance.

  • Marketing integration is strong, and CMOs are seeing proof of this when integrating earned media with paid and owned.

  • Activity thrives on partnerships. Over 76% of respondents claim they are partnering more with their corporate communications team and/or agency communications/public relations counselors to help address issues that may or may not impact a brand’s reputation.