LOS ANGELES—Edelman and its United Entertainment Group unit have launched Starling, focused on global influencer and brand partnerships and delivering custom video influencer programs designed to drive business objectives and brand engagement. Edelman and UEG have worked in partnership with several clients—including Barilla, Petco, Disney Parks and Western Digital Corporation—on video influencer programs

WASHINGTON, DC— Sharon Reis, a co-founder of GYMR Public Relations, has launched The Reis Group, specializing in health, healthcare, science, and social issues. The agency team includes communications experts from Capitol Hill, federal agencies, journalism, professional associations, and industry, including Tamara Moore, vice president, and Lauren Musiol and Hieu Nguyen, managing supervisors. Among the new firm’s key clients are the American Gastroenterological Association, Banner Alzheimer’s Institute, the Leadership Program in Integrative Healthcare at Duke University, Nemours Children’s Health System, the Society to Improve Diagnosis in Medicine, the Society for Interventional Radiology, and The Vision Council.

WASHINGTON, DC—Eurocom Worldwide, a global PR network, has selected Gabriel Marketing Group, headquartered in Washington, DC, as a new member agency in the US. GMG is an integrated marketing and public relations agency focused on high-growth technology companies. Founded in 2011, it has satellite offices in southern California and Raleigh, NC. GMG is one of only member agencies in the United States, alongside Ripple Effect of Boston.

WASHINGTON, DC—Prosper Group, the advisory firm that works with owners of marketing communication agencies, has appointed Mark Irion as senior advisor. Prior to joining Prosper Group, Irion served as president of DC-based Levick, a crisis communication and public affairs firm. Earlier, he served as CEO of Dutko Worldwide for 17 years managing the firm through two major transactions: the sale to a private equity partner, Lake Capital, and six years later a final exit to Huntsworth.