NEW YORK — NewsWhip, whose products track and measure news engagement across social platforms, is offering its new prediction tool free to the PR industry. NewsWhip Chrome Extension can be used to check any news story tracked by NewsWhip for its current social performance and predict future performance based on its characteristics and engagement to date. In the first half hour after a story is published, NewsWhip can predict how big it will become in a few hours, the company said. 

MIAMI —Kreps DeMaria Public Relations & Marketing has acquired the BTW Agency, a Miami-based digital strategy firm. The merger enables Kreps DeMaria to provide clients a full slate of digital and SEO services. In doing so, Kreps DeMaria is equipped to serve as a one-stop communication agency offering PR services, graphic design, social media and digital marketing offerings.

TORONTO — The agencies Longview and DFH have merged, creating a new firm that will operate as Longview Communications & Public Affairs. The agency specializes in corporate and financial communications and public affairs, with offices in Toronto, Vancouver, Calgary and Winnipeg. Founded in 2003, Longview specializes in corporate and financial communications, with particular expertise in M&A, proxy contests, restructurings and other complex business challenges. Founded in 2007, DFH also specializes in corporate communications and M&A, in addition to its public affairs and government relations capabilities.

TEMPE, ARIZONA — PR Consultants Group, a national network senior level PR consultants, has elected its 2018-19 officers. Gary Young of Gary Young Ink in Eden Prairie, Minnesota is the group’s new president. Jason Brown of PublicCity PR in Southfield, Michigan, is VP; and Stacia Kirby of Seattle’s Kirby Communications is treasurer.