LONDON—Instinct, the financial services digital customer experience specialist, has chosen technology PR agency Red Lorry Yellow Lorry (RLYL) as its UK PR agency.

The 'Lorries' will aim to develop an issues and thought-leadership based campaign that highlights Instinct’s work in improving engagement and transparency of digital platforms in the financial services sector.

The assignment, said RLYL partner Rob Ettridge, will look to help the financial services sector "re-engage" with customers. 

Key Instinct projects include a mobile and online international wealth management platform for Skandia and an online alternative to the traditional phone book for BT Exchanges.

The tech PR agency will also attempt to boost the profile of Instinct’s R&D unit, which develops new ideas and solutions for enhancing the digital customer experience in the finance sector.

"The digital customer experience and reputation of financial services is ranked pretty much bottom versus other sectors and the regulator is demanding greater transparency for the customer," said Jeremy Mugridge, marketing director at Instinct. "Against this backdrop, our digital expertise and FinTech Lab developments should create a real buzz among our key audiences."