BURLINGTON, MA—inVentiv Health, the world’s second largest healthcare agency network and parent of public relations firms Chandler Chicco Companies and Chamberlain Communications, is realigning its global communications division in what it says is an effort “to better respond to client demand for unified, worldwide communications services.”

The firm will operate under what it calls a “done as one” model that enables the convergence of its advertising, public relations, public policy, market access, medical communications, media, creative, branding and digital services. inVentiv has appointed CCC founder Bob Chandler to lead the newly realigned division

According to Paul Meister, chief executive officer of inVentiv Health, “In this highly challenging environment, our clients are looking for innovative solutions.” Adds Chandler: “Our goal is to support clients who must quickly maneuver in a complex world where media are ubiquitous, consumers are in the driver’s seat and healthcare is swiftly transforming.”

The new convergent services model allows clients to bring their challenge to iHC, which then assembles the cross-disciplinary expertise, services and team. For the past year, iHC has operated under this model in Europe and China.

Chandler will serve as iHC’s worldwide president while remaining actively involved in Chandler Chicco. Joining the leadership team is Rob Quish, previously of J. Walter Thompson Company and Lowe & Partners, who serves as iHC’s president of global strategy.

Members of the new operation include several ad agencies (Palio and Ignite Health will become Palio+Ignite and GSW Worldwide with Blue Diesel become GSW Worldwide, Fueled by Blue Diesel); inVentiv Creative Studios, providing full-service design, creative and technology capabilities; inVentiv Digital+Innovation, offering global digital strategic solutions; and inVentiv Media 360°, a specialized healthcare media agency.