Diana Marszalek 10 Feb 2022 // 8:52PM GMT
NEW YORK — Interpublic’s PR group Thursday reported double-digit growth on an as-reported and organic basis in Q4, marking the group’s third consecutive quarterly lift since the height of the Covid pandemic.
The group also reported its earnings for all of 2021, which grew by double digits as-reported and had high single-digit organic growth, according to Andy Polansky, the former Weber Shandwick global CEO who was named chairman and CEO of the division in 2019.
In contrast, the group experienced a drop in revenue in the mid-single digits during 2020 and Q4 of that year, during which the Covid pandemic sent businesses reeling. The PR and marketing group, which in 2020 was rebranded IPG Dxtra, includes PR firms Weber Shandwick, Golin, DeVries, Rogers & Cowan PMK and Current Global.
“We have clearly seen a robust rebound and I feel our brands are in a very strong competitive position,” Polansky said.
Polansky, who plans to retire in June, said of the PR group, Golin and Weber Shandwick “had very strong performances” as did their specialty brands, including United Minds, part of the The Weber Shandwick Collective, which saw an uptick in demand for employee engagement services.
Overall, business was particularly robust in North America, the UK, Asia Pacific and LatAm during Q4 and North America and the UK during the full year 2021, Polansky said. Automotive, CPG, financial services and healthcare were the highest performing sectors.
“I’m optimistic. It seems like we have a lot of momentum in the business,” Polansky said. “I think clients are clearly turning their attention to driving demand for their product and services and that’s always a healthy environment for our capabilities.”