NEW YORK--A free webinar later this week will explore how insight and planning can drive great PR ideas. 

Featuring Ikea CMO Leontyne Green, the Ketchum/Holmes Report event will build on the landmark Creativity in PR research study, which revealed the importance of insight when it comes to developing standout campaigns.

Other participants on the webinar include Ketchum chief innovation officer Karen Strauss; Marina Maher EVP Susan Bean and Good Relations head of innovation Amelia Torode.

Also featured are James Kelly, who heads strategic and creative planning for Ketchum's P&G account, and Ruth Yearley, planning director at Ketchum London.

The webinar takes place on 17 January at 11am Eastern Time. To take part please email [email protected] by 16 January.