NEW YORK — Karen Strauss has stepped down from her role as an M Booth Health senior leader to start her own agency.

Karen Strauss Communications provides the full range of services including building brand awareness, thought leadership and strategic communications.

Strauss brings 30-plus years of experience to the endeavor. She joined M Booth Health as chief strategy and innovation officer in February 2020 from Ketchum.

Strauss, a 2017 Innovator 25, had long been a creative force at Ketchum, where she was chief global strategy and creativity officer before assuming her last role of executive creative director/health. A former Ketchum partner, Strauss also spent three years as the firm’s chief innovation officer.

M Booth Health, formerly the US division of Health Unlimited, was acquired by Next Fifteen Communications Group in October 2019. The agency was rebranded M Booth Health and operates as a separate company reporting to M Booth CEO Dale Bornstein.