PRovoke Media 24 Sep 2020 // 10:21AM GMT
SINGAPORE — KFC and OPR/Ogilvy took home the Platinum SABRE Award for the best public relations campaign at the 2020 Asia-Pacific SABRE Awards ceremony, which took place virtually earlier today, attracting hundreds of viewers from across the region.
'Michelin Impossible', described as "joyous, fun and inventive" by judges, helped to successfully reframe perceptions of the KFC brand in Australia, using creativity and insight to spur impressive sales returns. The campaign beat out five other Platinum nominated campaigns for the Best in Show honors:
2) Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital
3) Museum of Claims — Manulife Singapore with AKA Asia & TBWA
4) Saving Laundry from Zombie Odors — Lion Corporation with Dentsu Inc. and Dentsu Public Relations Inc.
5) The Perfect Voiceovers — Causes for Animals Singapore with Edelman Singapore
Clients of BCW and Edelman won the most trophies, with eight Gold/Diamond winners each, ahead of Dentsu (7), BlueFocus Digital (5), AKA Asia, Innocean and Ogilvy (4 each), and FleishmanHillard (3).
A complete list of Asia-Pacific SABRE winners can be found here.
2020 Asia-Pacific Consultancies of the Year can be found here.
Also honoured at the show were IN2 SABRE Award winners, which were announced earlier.