Diana Marszalek 27 Mar 2020 // 3:47AM GMT
GRAND RAPIDS, MI — Lambert & Co. has acquired Fairly Painless Advertising, the firm’s third acquisition in the last six months.
Fairly Painless is a full-service advertising agency that offers research, planning and creative services. Capabilities include print and digital design, brand strategy, advertising copy and creative, video production, web development, digital marketing services and ad buying.
CEO Chris Cook will continue to lead the Fairly Painless team, which will operate as a division of Lambert while retaining its brand. The 12-person operation works with B2B and consumer brands.
The acquisition comes on the heels of Lambert’s purchase of New York-based Casteel Schoenborn Investor Relations & Corporate Communications in January. Last November, the firm acquired and hired a Phoenix PR team.
“We’ve been on the hunt for an ad agency acquisition for some time to bolster our integrated offerings, and a national search led us to our own backyard and an agency we’ve known for years,” said founder and CEO Jeff Lambert (pictured). “I’ve admired Chris Cook and his ability to attract great creative talent and deliver impactful work for clients agnostic of industry, geography or scale, and Fairly Painless is an immediate complement to our clients and team.”