SÃO PAULO — With sights set on European clients, São Paulo's LatAm Intersect PR has expanded its geographic footprint with the opening of a Lisbon office.

LatAm Intersect PR Europe, the firm’s first venture outside Latin America, will be managed by agency co-founder and executive director Roger Darashah, who will focus on building relationships with European organizations wanting to reach Latin American audiences.

Founded in 2019, LatAm Intersect already has operations in eight Latin American countries.

"LatAm Intersect PR’s model is all about helping international businesses to connect with Latin American audiences, whether they be consumers, investors, potential recruits, regulators or business partners. Such clients expect genuinely international thinking and client services levels on par with those across the US or Europe,” Darashah said.

“Our Lisbon offices will provide greater access and proximity to such clients, in addition to representing a hub to coordinate multi-country campaigns.”

Before this month’s opening of the Lisbon office, Darashah spent more than four years in Mumbai as Adfactors PR’s chief operating officer.  Before that, he was an Edelman executive VP and global business director of Edelman Latin America.

Founder and managing partner Claudia Daré said LatAm Intersect offers European organizations the benefit of teams entrenched in communities across Latin America, providing knowledge and insights that can’t be gleaned from afar.

“Our extremely connected and experienced teams across Argentina, Brazil, Chile, Colombia, Mexico, Paraguay and Peru, as well as Central America (from Costa Rica and Panama), backed by our proven ‘audience-based’ methodology, represents an extremely compelling offering for the region,” Daré said.

“Our Lisbon operations will be particularly relevant for international clients looking to build relevance and a connection with local audiences, where the presumption of interest cannot be assumed. The ability to see the world as local audiences see it and then connect with them accordingly represents an extremely compelling proposition for brands," she said.