MIAMI — The Latin Grammy Cultural Foundation has hired Boden to spearhead public relations.

Hired ahead of the foundation’s 10th anniversary in 2024, the Miami-based Hispanic PR firm is charged with raising the organization’s visibility among key stakeholders, particularly around its music education programs, scholarships and grants.

Boden also will support the Latin Recording Academy with measurement and analytics.

The agency won the business following a competitive review. Boden has worked with both the Latin Grammy foundation and recording academy in various capacities over the years.

The Latin Recording Academy created the Latin Grammy Cultural Foundation in 2014 to further international awareness and appreciation of the significant contributions of Latin music and its makers. The foundation provides college scholarships, educational programs and grants for the research and preservation of its musical legacy and heritage.

“We are thrilled to partner with Boden Agency to support the foundation’s next chapter focused on expanding access and opportunity of our impactful programming to the next generation of Latin music creators around the world,” said foundation executive director Raquel “Rocky” Egusquiza.

Said Boden founder and president Natalie Boden, “We are honored to add the Latin Grammy Cultural Foundation and the Latin Recording Academy to our growing roster of clients focused on making a powerful impact on the Hispanic community. The rising global influence of Latin music fills us with pride, and we are honored to partner with an organization dedicated to elevating its excellence around the world and supporting the next generation of Latin music creators.”