NEW YORK — Lippe Taylor and Twelvenote have launched a new joint offering that uses augmented intelligence to bolster the firms’ creative output.

The service, called /prompt, “aims to reinvent creative marketing and communications” by leveraging technology including AI and data science, which will aid creatives in areas like idea generation and expansion, the agency said in announcing the venture.

Lippe Taylor and its subsidiary Twelvenote will continue to operate independently but /Prompt will leverage both agencies’ strengths — Lippe Taylor’s in communications and Twelvenotes’ in digital activation among others. /prompt has its own team as well.

"The inception of /prompt is a pivotal moment for us,” said CEO Paul Dyer. “We are uniting the distinctive expertise of Lippe Taylor and twelvenote with a new engine for augmented intelligence — data science, AI, and a scalable operations platform, to forge a path that delivers unmatched value to our clients. This collaboration positions us to push creative boundaries and redefine what's possible in marketing and communications."