NEWARK, CA — After a near decade run with Finn Partners, consumer tech giant Logitech has moved its North American PR business to Golin, PRovoke Media can reveal.

"As we look to continue to enhance and expand our storytelling across media and influencers, we are happy to welcome Golin as our agency partner in North America," Logitech said in a statement. "With Golin's data-driven insights and bounty of creativity, we believe they are the right partner to take Logitech to the next level as a category thought leader and consumer lifestyle brand."

Golin will handle corporate and consumer communications, including PR and influencer relations. The firm also will help develop a global PR strategy for Logitech, which works with a range of agencies in other markets.

“Logitech has an incredible company story anchored in innovation, design and sustainability and has built a strong foundation of love for its products with consumers and businesses alike,” said Matthew Lackie, president of Golin's technology practice. “Golin is thrilled to partner with Logitech on the next phase of its communication journey."

This ends Finn Partners' long run working with Logitech across its business groups. "Finn Partners has been a terrific partner over the past nine years, and we value the work they've done to help build the strong multi-brand product reputation we have today," Logitech said in the statement. 

Logitech has also worked with Streetsense on its global remit, including creating and implementing a social media strategy for the business groups under the company’s umbrella. Other agency partners have included Praytell, Shift Communications and Fever PR.

Though the company was built on making the kind of personal computer equipment consumers use on a daily basis — keyboards, mice and webcams among them — Logitech’s business groups also manufacture gaming equipment, smart home devices, Bluetooth speakers and universal remotes.

Lackie adds, "We are looking forward to working with Logitech to elevate its story by connecting the brand and product set to bigger market and category trends and tapping a wider range of communications tools across earned, owned and paid to help connect more deeply with its customers.”