NEW YORK — Tapestry, the luxury brand holding company that started as Coach, has handed its PR business to Golin, PRovoke Media has learned.

The global company — which owns  Kate Spade New York and Stuart Weitzman in addition to Coach —hired Golin through an agency review earlier this year. Several of the industry’s large PR firms pitched for the business, sources say.

Tapestry previously worked with Teneo. The company's brands, however, have had relationships with a number of agencies over the years including Wednesday Agency, which handled Stuart Weitzman's advertising, and creative agency Riot, which has worked with Coach.

Golin’s appointment coincides with Tapestry’s $8.5 billion acquisition of Capri Holdings, which adds Versace, Jimmy Choo, and Michael Kors to Tapestry’s portfolio. The merger will give Tapestry a presence in than 75 countries and more than $12 billion in annual revenue.

Founded in 1941 as Coach, Tapestry changed its name in 2017 after buying Kate Spade earlier that year and Stuart Weitzman in 2015. Tapestry's revenue for the 12 months ending March 31, 2023 was $6.6 billion.

Tapestry this year is rolling out an updated ESG strategy to meet loftier goals. The “Fabric of Change” plan aims to decrease total greenhouse gas emissions by 42.5% by 2030 and be net-zero by 2050, according to Fashion Network.