SAN FRANCISCO, July 17—Magnet Communications has added four high profile brands to its portfolio of premium wine clients. Magnet has been retained to represent the prestigious champagne houses of Perrier Jouët and Champagne Mumm; Napa-based sparkling wine producer, Mumm Cuvée Napa; and Brancott Vineyards of New Zealand. All of the brands are part of the Allied Domecq Wines USA portfolio.
Magnet’s San Francisco office will provide support and counsel for Allied Domecq’s internal public relations team, including media relations, events support and related publicity for the champagne and sparkling wine brands. Magnet will also execute a strategic public relations brand building campaign for Brancott Vineyards.
Says George Rose, director of public relations for the Allied Domecq wine portfolio, “We are looking forward to working as a team with Magnet to obtain even greater results for the brands.”
Allied Domecq is one of the largest wine and spirits companies in the world. Its portfolio includes Ballantine’s scotch whisky; Beefeater gin; Kahlua; Sauza; Tia Maria and Maker’s Mark bourbon; Courvoisier cognac; Canadian Club, Teacher’s and Laphroaig whiskies; as well as wines such as Clos Du
Bois, Atlas Peak Vineyards, Callaway Coastal Winery, and William Hill Winery.