NEW YORK — Marchon Eyewear, which makes and distributes premium glasses for big-name brands, has chosen 360PR+ as its PR agency of record after a competitive review process.

360PR+ has been hired to create and manage consumer campaigns for Marchon-licensed eyewear including Salvatore Ferragamo, Longchamp, Victoria Beckham, Paul Smith, Calvin Klein, DKNY, Nautica, Converse, Lacoste and Columbia.

360PR+ is also charged with increasing awareness of Marchon’s “Eyes On Tomorrow” global initiative, which focuses on making sure Marchon eyewear materials and manufacturing processes meet the company’s social responsibility and sustainability guidelines.

Marchon is putting its PR in the hands of 360PR+ nearly a year after management changes that included then-CMO Thomas Burkhardt being promoted to president, cementing marketing’s stature in the C-suite. Burkhardt has said prepping the brand for the future is among his goals.

In December, the company named new chief brand and chief product officers who replaced Burkhardt in his previous role as senior VP of global brands, marketing and design.

“We’re thrilled to partner with Marchon Eyewear to bring more attention to their diverse portfolio of premium eyewear collections and commitment to better sourcing and production practices,” said Cindy Riccio, executive VP and general manager for CRC at 360PR+.